G.H.BASS

Established in 1876 by George Henry Bass of Wilton, Maine, G.H.BASS began with a man on a simple mission: “to make the best possible shoe for the purpose for which it was intended.”

George Henry had a rare ability to anticipate his clients’ specific needs and perfectly answer them through the design of his shoes. This not only became the basis of his commercial success, it set G.H.BASS on a trajectory that would continuously shape culture and give birth to timeless fashion icons.

Today more than ever, the spirit of BASS lives on. In addition to our iconic Weejuns®, which we continue to re-imagine, we’re introducing new staples that are crafted with intention, always finding authentic ways to combine the classics with the contemporary.

Our story remains one of passion, endurance, and intention — because what drives us above all is to make products that serve, delight, and amaze our communities of fans around the world. For almost 150 years, this has inspired our unceasing quest for improvement through craft and creativity. And today, we are committed to honouring our visionary founder’s legacy by sharing the narrative with new generations, keeping BASS where it belongs: at the forefront of culture.

MARKETS: Germany | Austria

BRAND MANAGER / CONTACT PERSON: Montgomery Juchems