HALO

HALO is strength, precision and functionality – tailored the determined athlete to whom training isn’t a hobby - but a lifestyle. Designed for individuals who set high expectations for themselves and have a true passion for being active. 

HALO STORY

It all started back in 1981 with founder Helge Petersen hanging in a parachute between sky and earth, when he started wondering why his suit was wet while the parachute completely dry. With a background in the Danish Special Forces and many years as a runner, Helge used the parachute to create an innovative range of functional products emphasizing details and comfort. At that time, the Danish Special Forces excelled at jumping from high altitudes with low opening. Now, three decades later, HALO pays homage to both the founder as well as the legacy of Newline. Inspired by the Danish Special Forces, HALO takes functionality and urban style to the next level.
 
HALO DNA

The very DNA of HALO is deeply rooted in the Danish Special Forces added a touch of urban fashion merging active and everyday life. HALO features masculine and minimalistic silhouettes for youthful tastemakers appreciative of fashionable yet sporty aesthetics with multifunctional usage.HALO offers innovative and high-quality designs strongly inspired by the Danish Special Forces that are made to last season after season across trends, usage and durability. Targeted the passionate and confident individual to whom training isn’t just a hobby but a lifestyle – and HALO a conscious choice serving as a personal statement

https://www.newlinehalo.com/

MARKETS: Germany

BRAND MANAGER / CONTACT PERSON: Mateo Trapp